Translink acted as advisor to the owners of Lyyti, when Vaaka Partners invested in the company to accelerate its international expansion. The goal of of the event management software company from Turku is to establish a strong market position in Europe and grow its revenue fivefold.

Strengths of Lyyti’s profitably growing SaaS business include outstanding customer satisfaction and integrations to leading marketing automation and CRM systems. The company has almost quadrupled its revenue over the past five years and currently employs circa 50 people. Lyyti’s dominant market position of 60% in Finland and the 20% annually growing European event management market provide a solid basis for continued growth.

The fund managed by Vaaka Partners becomes a majority owner of Lyyti after the transaction but entrepreneurs Petri Hollmén and Rami Peltonen continue in operative management positions and as significant shareholders.

See Lyyti’s press release: https://www.lyyti.com/en/blog/vaaka-partners-to-support-lyytis-international-growth-plan